Helping e-Commerce brands convert strangers better than anyone else
Using our proprietary Growth Protocol, we've generated over €500M in additional revenue for 250+ brands like SNOCKS, AG1, and HelloFresh — and we put our money where our mouth is with a performance guarantee.
We work exclusively with brands doing €300K+/month.
Measurable Revenue Uplift — Guaranteed, or We Work Free
The Process Behind Market-Leading Results
Here's the exact process that keeps 95% of our clients working with us year after year:
Brands that have watched and downloaded our thesis
The DRIP Growth Protocol — Our 3 Proven Strategies for Market-Leading Results:
Predictive Consumer Research
We map every touchpoint in your funnel to real user motivations — so each step moves visitors closer to buying. The result: higher conversion rates and lower acquisition costs across every traffic source.
Rapid A/B-Testing
Every extra click, confusing option, or slow-loading page costs you revenue. We eliminate friction and simplify the path to purchase — so visitors convert faster and your AOV climbs.
Iterative Prioritization
We run 3–5x more experiments than typical agencies using parallel testing — the same methodology Microsoft and Google use internally. More tests = faster learnings = compounding revenue growth.
Our rapid testing protocol uncovers winning strategies faster, allowing us to scale what works and pivot from what doesn't. By testing more frequently, we gain insights that your competitors miss—keeping you one step ahead in a constantly changing market.
€500M+ in Additional Revenue Generated Across 250+ Brands
Goal
Approach
Goal
Approach
Goal
Approach
Goal
Approach
Goal
Approach
Goal
Approach
52.6% Winrate in A/B Testing — Outperforming Global Benchmarks
Our Skin in the Game Guarantee
We guarantee measurable uplift on your conversion rate or AOV within 6 months of starting A/B testing. If we don't deliver, we work for free until we do. No asterisks. No exceptions.
95% of clients see measurable results within the first 6 months.
See What More Revenue Looks Like for You
Want to make it happen?
The expert team behind CRO Innovation
Fabian leads DRIP's experimentation data infrastructure and statistical product layer. He has helped build the analytics, reporting, and decision systems behind €500M+ in additional revenue across 250+ brands.
Samuel leads DRIP's behavioral-science positioning and conversion strategy. His work focuses on translating category psychology into testable growth hypotheses for European ecommerce brands.
Your Dedicated CRO Team
+ 70 other A-players in design, development, QA, and strategy.
Game-Changing Growth Strategies for eCommerce Leaders
The Hidden Mistake Killing Top Ecom Brands in 2025 (And How to Avoid It)
We figured out one of the mistakes, brands are making that is killing them, even the $100M+ ones. Yes, the data backs it up.
Product pages that generated over €2 Million
In the past 6 years, the product pages we built generated over €2 million. Today, we are leaking what made them work.
Kickz Case Study - How we went from Chaos to Conversion
By downloading this resource, you'll get the exact step-by-step process we tripled a client's conversion rate in just 1 year.
Unlock €2.1M Revenue: Master Friction Points, Not Funnels
How we used this new framework to add €2.1M in revenue for one of our clients. (Spoiler: It’s Better Than a Sales Funnel)
Snocks Case Study to Unlock 7-Figure Growth
We’ve spent 5 years optimizing SNOCKS’ funnel, helping them scale past plateaued margins and unlock sustainable growth. The result? Over €8.2M in added revenue without redesigns, or more ad spend.
This Airtable base runs $100M+ in A/B tests
Here’s how it drives results and how you can use it too. It’s not just an Airtable base; it’s the backbone of every project we run. With it, we: keep every idea organized and ready for action. Prioritize the highest-impact tests in seconds. Track wins, losses, and learnings automatically.
Become the Market Leader You're Meant to Be.
Think your brand is ready to go from market participant to leader? Let’s discuss it in a strategy session. In this session, we will discuss:
If your brand is aligned with our high-performance standards and client roster.
The tailored strategies to elevate your brand from market participant to leader.
Specific growth opportunities you’re overlooking—and how to seize them.
Frequently Asked Questions
DRIP Agency differentiates on four dimensions: scale (4,000+ experiments, €500M+ documented revenue impact across 250+ brands), methodology (psychology-first research using our 7 Psychological Drivers framework — not best-practice checklists), velocity (6–10 parallel A/B tests simultaneously, producing 3x the experiments per year), and specialization (exclusively e-commerce CRO). These factors combine to produce a 52.6% test win rate versus the 20–30% industry average, and we guarantee a minimum 10% RPU uplift in 6 months.
No. Parallel testing uses statistical isolation to ensure each test's results are valid independently. It's the same factorial design approach used by Microsoft, Google, and Meta internally. Microsoft's research across thousands of experiments found meaningful interactions in only 0.002% of cases. DRIP Agency has validated this across 4,000+ experiments with clients like SNOCKS (350+ tests), Livefresh (202 experiments), and Blackroll (122 experiments) — all with clean, reproducible results.
DRIP Agency typically launches first A/B tests within 2–4 weeks. Month 1 is a dedicated Research & Strategy Intensive: 40+ hours of session recording analysis, heatmap reviews, Category Entry Point identification, and psychological driver mapping — delivered as a 20+ page research report. Active testing begins in month 2 with 6–10 parallel experiments. KoRo generated €2.5M in additional revenue within 6 months, and Oceansapart surpassed the 10% RPU guarantee ahead of schedule.
DRIP Agency is platform-agnostic and works with all major e-commerce platforms including Shopify, Shopify Plus, Magento, WooCommerce, custom builds, and headless commerce architectures. Our testing tools integrate at the code level, not through visual editors. We handle all technical implementation, cross-browser QA using BrowserStack for real-device testing, and results analysis — regardless of which platform or testing tool the client uses.
Not for developing the A/B tests — DRIP Agency handles all test design, development, and QA in-house. You just need a development team for implementing winning tests into your live site. After an initial 2-hour onboarding, working with DRIP requires less than 1 hour per week from your team. We communicate through a dedicated Slack channel with bi-weekly strategy calls and monthly performance reports.
DRIP Agency works with e-commerce brands generating €300K+ per month in revenue, which provides sufficient traffic for running multiple statistically valid A/B tests simultaneously. Our client portfolio ranges from €20M annual revenue (SendAFriend) to €250M+ (KoRo), all with significant untapped conversion potential. During the strategy call, we assess your specific traffic levels and conversion rates to confirm testing feasibility.
